Dig It Apparel® Inc. (https://digitapparel.com), a business venture led by Claudia Harvey, has acquired Suncayr™, inventors of the sunscreen sensing technology SPOTMYUV®. The latest innovation to the Sun Care category, SPOTMYUV makes it easy to visually know when to re-apply your sunscreen and stay sun safe.
Dermatologist and Pediatrician tested, SPOTMYUV is ground-breaking engineering of a unique biopolymer layer--the only sun awareness product of its kind using Dermatrue® technology. Dermatrue is scientifically proven to absorb sunscreen and wear off at the same rate as your skin, enabling the color changing layer of the sticker to warn you at the correct time to reapply. SPOT will be clear when you are protected and then changes color - to purple - when you are not, alerting users when to re-apply their sunscreen throughout the day.
Dig It CEO Claudia Harvey notes, “As a mother of three, I am committed to bringing products to the market that help people take care of themselves and their families. There has been no other product introduced in recent years that is more important for those who care about their sun safety than SPOTMYUV.”
SPOTMYUV was invented to create a positive impact around the globe and improve the efficacy of every and any sunscreen product already on the market. Consumers are often left wondering if/when to reapply their sunscreen throughout the day. This product takes the guesswork away. Consumers find that when they know their sunscreen has worn off, they use three times more sunscreen - changing consumer awareness and behavior - while they are enjoying today’s active outdoor lifestyle.
Prices start from $7.99 USD and can be paired with the consumer’s choice of any sunscreen line. SPOTMYUV is looking to expand distribution and is ready to support its distribution channel partners at POS with retailer education for awareness, conversion and sell through white-label partnerships, dermatologists, medi-spas and grocery, drug and mass retail partners. Made in the USA and available for immediate distribution.
About Dig It
Twenty-plus years into her successful corporate career, Claudia Harvey began her first independent venture, Dig It Apparel Inc. The company debuted its flagship product, Dig It Handwear® gloves, and soon added sunglasses and body products. Dig It struck a deal with Kevin O’Leary, famous venture capitalist of CBC Canada’s Dragons’ Den and NBC’s Shark Tank fame. Claudia continues to launch and invest in other businesses, such as Suncayr, making a quantifiable difference in the lives of others.
Suncayr co-founders Andrew Martinko, Chad Sweeting and Derek Jouppi are graduates of University of Waterloo’s Nanotechnology Engineering program and are passionate about sun protection. With family and close friends impacted by skin cancer, they found a need to bring a product to market that would tell a wearer when to reapply sunscreen and thereby positively affecting sun protection habits. Skin cancer is the most common cancer in the world and almost 100% preventable when sunscreen is used correctly. Unfortunately, people still use less than 50% of the sunscreen needed to avoid a sunburn. The SPOTMYUV technology has won over 50 awards, including a Dyson Award, grants from Johnson & Johnson, and Buffalo's 43North prize.