IN THE BEGINNING

SPOTMYUV^®, a Canadian invention, was created in 2014 because of the genuine need for people worldwide to increase their personal line of defence against harmful UV sun damage.

SPOTMYUV^® co-inventors Andrew Martinko, Chad Sweeting and Derek Jouppi are graduates of the University of Waterloo's Nanotechnology Engineering program and are passionate about sun protection. With family and close friends impacted by skin cancer, they found a need to bring a product to market that would tell a wearer when to reapply sunscreen and thereby positively affecting sun protection habits. Skin cancer is the most common cancer in the world and almost 100% preventable when sunscreen is used correctly.

Unfortunately, people still use less than 50% of the sunscreen needed to avoid a sunburn. The SPOTMYUV^® technology has won over 50 awards, including a Dyson Award, grants from Johnson & Johnson, and Buffalo's 43North prize.

We believe you can and should have "safe" fun in the sun, and in fact, we highly encourage it! Our patented technology has the power to change sun care behaviour and help to protect while enjoying the freedom to enjoy life in the sun!

SPOTMYUV^® is the latest in the line of products from Dig It^®. A proudly Canadian company, Dig It began its inception in 2008 and struck a deal with Kevin O'Leary of Canadian Dragons' Den and US Shark Tank Fame.

Dig It CEO Claudia Harvey notes, “As a mother of three, I am committed to bringing products to the market that help people take care of themselves and their families. There has been no other product introduced in recent years that is more important for those who care about their sun safety than SPOTMYUV^®.”

Dig It's head office is located in Toronto and has expanded to Buffalo, USA